REALLY? - Welsh Refugee Council
Client
Project
Complete Bilingual Communication Service and Strategy
2024
Year
Over 1 million views in 3 days, 110% increase in campaign objectives (letters sent to Senedd candidates 2026) “So many people have shared conversations they've had about the video in their local shops, community spaces, and even on the doorstep.” Rosa Brown, Welsh Refugee Council
Really?
Misinformation about refugees spreads fast. We decided to fight it the same way in a short, sharp, and impossible to ignore social media film. Taking on the keyboard warriors in their favourite hang outs online.
This was a brave decision by The Welsh refugee Council to commission this film and reach out beyond their friends and supporters with a hard hitting video that went beyond preaching to the converted, and reaching out to people in the middle, the ones who've heard the headlines, half-believed them, and never thought to check.
Built for mobile. Designed for sharing. Engineered to convert awareness into action.
In a world of outrage and echo chambers, our film asks one question:
Really?
Overview