What are some of the factors driving ‘the kindness deficit and what is bak doing to combat it in our own campaigning.

The kindness deficit, myth or fact and how is it impacting on campaigns?

“The  (Wales)Greens have quietly had a fantastic (2024) election. Though they won no seats, they secured 4.7% of the vote having only got 1% in 2019. While Welsh turnout fell 10%, the total people voting Green went from 16K to 62K.”

Discover how we revitalized one of education’s most prestigious institutions with a bilingual brand refresh—boosting school spirit, sparking online engagement, and celebrating a thriving, inclusive community.

Explore how we created—and grew—Gwyl Wal Goch Festival for Football Lovers from scratch, blending nostalgia with forward-thinking messaging to stand out in a crowded market. From iconic visuals to a robust social media strategy, we built an audience of nearly 1.5 million, transforming a new festival into an annual staple of Welsh culture.

Why are so many young filmmakers now turning from digital back to film. At bak this is the second project we’ve co-produced on 16 mm in the space of a year, with yet another in the pipeline. We seem to be carving out a space for ourselves in the field of ‘film’ production.

Local knowledge is everything. It’s not just about knowing the language or being interested in the culture and history of a particular place, it’s about having in-depth local knowledge about modes of communication, the tastes and prejudices of different market segments, the tone of voice, sense of humour, cultural reference points, metaphors, idioms, traditions. In-market expertise is essential. Here are a few tips if you’re looking to break into new markets.

How do you get your press release to cut through a saturated market? Here’s some advice that might help you get your message out there.

At a time of increased geo-political insecurity, does the UK government intend to shut down a key strategic industry, getting rid of our capacity to produce steel from scratch?

Here’s a short checklist to help you think about your film and how you can make the maximum impact with your video content.

When your comms team isn’t listening to the mood music outside the room, creative communications can go very wonky. Here’s a light hearted deconstruction of the PMs Christmas video.

It’s nearly a year since we were fortunate enough to win the Smiley Charity Film of The Year Award. In the meantime we’ve often been approached by organisations wanting a short film of their own. The question that we always ask any prospective client is ‘What’s the purpose of the film?’.

Without a vibrant, dynamic and ‘vital’ culture, what is the point of small nations?

Our film team have been filming an impact video and promo with young people in Bosnia for our friend’s at Most Mira Peace Centre. It was the first visit to Bosnia for our videographer Çinar but a return for Dave to a place where his award winning documentary, Pretty Village, was shot between 2011 and 2014.

Ecem