OUR TEAM
bak is a creative communications agency that believes in the power of connections with audience, with community and with our clients. Our founders started with a dream of developing an agency that could make a positive and measurable impact on people's lives AND be a hub of creative activity for designers, writers and filmmakers of all the talents.
Memet Ali Alabora
Creative Director
Creative Director, Memet, has spent over 25 years making things and figuring out what makes them grow. He started as a journalist and then actor and director in his native Turkey, where he created the contemporary performance venue garajistanbul and founded Turkey's first Actors' Union. His groundbreaking work 'Mi Minör' led to his exile and subsequent relocation to the UK.
In the UK, Memet built a career in film and television before founding bak in 2018 and co-founding a tech startup in 2020. As the Creative Director of bak, Memet has developed the agency's growth methodology and spearheaded campaigns and projects that have mobilised 15,000 marchers for Indy (AUOB), increased vote share from 1% to 4.7% (Wales Green Party), built a global community for the International Association of Community Developers and energised the family of football lovers in the UK and Europe with Wal Goch Festival amongst many others. A talented basketball player, Memet Ali graced the courts first in Galatasaray, then Beşiktaş and ENKA.
David J. Evans
Creative Producer
David Evans is a campaign strategist and creative with a track record of delivering high-impact communications for organisations working at the intersection of social change, culture, and public life. At bak, he has led campaigns and films for clients including the The Greens, Welsh Refugee Council, Ashoka, and Resource Alliance—translating complex issues into work that reaches the audience.
His strength is turning strategy into something people really engage with: sharp narratives, disciplined production, and campaigns built to move audiences, not just to impress stakeholders.
Alongside this, David brings over a decade of BAFTA winning experience in film and broadcast. That background shows in his command of narrative: tight storytelling, strong visual judgement, and an instinct for what holds the audience’s attention. Content and impact working together to build your campaign.
Leïla Mc Lorin
Project Manager
Educated in France, she attended Hypokhâgne before pursuing a Bachelor of Art Dealing and Cultural Mediation at ICART in Paris.
She came to Cardiff after 7 years in Berlin, to work at bak as our project manager. Leïla manages projects and tasks with the creative team and handles client and account relationships (National Theatre Wales, AUOB, Gwyl Wal Goch, Cardiff Transformed, RCT, Lycée Charles De Gaulle). Before joining bak, she worked at N26 in Berlin, a renowned European online bank, where she managed high-end projects, collaborating with Product Membership, AFC, and Compliance, and supporting product launches.
Leila is currently project managing our bilingual campaigns for prestigious French educational institution, The Lycée Charles De Gaulle de Londres.
OST
Design Team
For Ost design is much more than just a process—it’s a journey of discovery. At every stage of this journey, there’s an opportunity to learn and innovate, never settling for the known but embracing the unknown and the unexpected. The teamis constantly searching for new tools and methods to propel them forward on the creative journey. They stay up to date with the latest trends but also look back to design history with deep respect and appreciation.
By placing user experience at the core of their work, Ost creates designs that balance aesthetics and functionality, turning every project into a unique experience.
Siân Adler
Content Creator
Siân Adler is an accomplished content creator and multimedia producer with an extensive background in the digital media industry. With a natural flair for storytelling and a keen eye for detail, she has consistently delivered captivating content that engages audiences and drives results.
During her tenure at bak Creative, Sian has played an instrumental role in developing and executing successful campaigns for various clients, including the Welsh independence movement Yes Cymru, the award-winning feature film Pongo Calling, and the annual Gwyl Wal Goch festival. Each of these projects showcased her ability to blend creativity and technical expertise to produce compelling narratives that resonated with target audiences
Çınar
Videographer
Loves making images, whether they are moving or still. His passion is capturing those small everyday moments that can open a door onto much bigger meanings. His visual work blends structure with creativity to bring stories to life. He carries a camera with him everywhere, always looking for inspiration.
Sinan
Editor
Inquisitive, curious and creative. Nature is his thing and and when he’s not hard at work with bak he’s producing short documentaries about his passion. “I love editing, stitching together stories and meaning from individual frames into a satisfying whole. Telling stories through film is absolutely the best way to mobilize viewers, raise awareness, and understand more about the world and its peoples.”