The Lycée Français Charles de Gaulle
Education/bilingual
Client
Project
Year
The Lycée Français Charles de Gaulle
2024/25
We support the communication executive at The Lycée in formulating a communication strategy to refresh this internationally renowned institution as vibrant, dynamic and diverse.
Our task was to
Co-create a strategic communication plan (SCP).
Develop original and engaging solutions for internal campaigns
Design a creative social media expansion plan and oversee its implementation
Refresh branded templates for social media, newsletters, emails, etc.
Bilingual press releases and management
It’s a challenging, demanding and immensely rewarding brief that involves multiple internal campaigns such as Bullydozer, anti-bullying campaign as well as promoting different sections of the school and organising events such as graduation and their 110th anniversary with special guest, President Macron.
Collaboration is at the heart of everything we do and this ongoing contract has given us an opportunity to work closely with an organisation that cares deeply about its mission and purpose and has allowed us to flex our creative muscles in order to co-create a strategic communication plan (SCP) that encompasses both external and internal communication.
Our team has developed original and engaging solutions for internal campaigns (e.g. Bullydozer), designed a creative social media expansion plan and is overseeing its implementation as well as refreshing branded templates for social media, newsletters, emails that position The Lycée as a progressive and innovative institution, proud of its heritage but looking towards the future. Ç’est Ça The Lycée!
Overview