bak was proud to help plant Greens in the Senedd for the first time ever.

When the Wales Green Party came to us ahead of the 2026 Senedd election, the brief was bold: break through, build a movement, and make Welsh political history. That's what our campaign plan set out to with strong dramatic visuals created in collaboration with Studio Hicks that broke the mould of standard corporate looking political branding.

On 7 May 2026, Anthony Slaughter became the first ever Green Member of the Senedd — beating Labour by almost 2,000 votes in Caerdydd Penarth. Paul Rock then secured a second Green seat in Caerdydd Ffynnon Taf, giving Wales its first ever Green presence in Cardiff Bay.

Our strategic communication plan put "You Have The Power / Ti Yw'r Pŵer" at the heart of everything, a message that cut through to first-time voters, renters, young families, and people done with politics-as-usual. 

Greens leader Anthony Slaughter called it an "historic breakthrough," saying: "This changes everything. Politics in Wales has changed today. The public have really been responding to what we have been saying about the cost of living crisis, the NHS, and climate chaos. It's the start of something big." 

Green Party leader Zack Polanski added: "I'm so proud to see Anthony play a central role in our historic breakthrough onto the Senedd." Green Party

This campaign wasn’t just about a single, one-off election though, it was also about building a movement for the future.